Deluxe helped Birkenstock USA, the United States distributor for Birkenstock Orthopädie GmbH & Co., redesign their website and e-commerce systems.
Birkenstock USA was in need of a redesign with an emphasis on a modern design, ease of ordering, increased product awareness and PCI compliance. Behind the scenes, outdated and incompatible tech needed to be upgraded and secured.
Increase brand loyalty
Reduce customer service workload
Optimize natural search
Streamline ordering processes
Increase social sharing
Connect and optimize two different publishing platforms
Make site maintenance more efficient through shared tools